Where to begin???
March 12, 2008 by John Morelli and Brian Butler | Filed under: 1, 2, 3-The Goal of the Environmental Manager
Welcome to the discussion. I am hesistant to begin this discussion without addressing the underlying assumption introduced by the topic, i.e., that the environmental manager should have a role in moving us toward sustainability. It seems obvious to me that he or she certainly should, but if so, then perhaps we should discuss why.
So, I will begin by inviting others to submit their thoughts regarding whether such a role is appropriate and if so, why so, and if not, why not.

John,
I’m glad that you addressed the underlying assumption that the EM should have a role in moving us toward sustainability. It is my belief that much of what EMs do is tied in, either directly, or indirectly, toward the end result of sustainability. To help me illustrate my view on this topic I have prepared an analysis of the goals for the corporate environmental manager and will submit the document as a separate post entitled, “What Are The Perceived And/Or Realized Goals Of The Corporate Environmental Manager? What Is The ‘Real’ Goal?” I’m looking forward to further discussing this topic with everyone!