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Nine Steps to Greater Packaging Profitability, Sustainability

Smorch, P. “Nine steps to greater profitability, sustainability. ” Packaging Digest 1 Mar. 2007: 46-48. ABI/INFORM Global. ProQuest. RIT Lib., Rochester, NY.. 20 Apr. 2008

This article from Packaging Digest reviews ways that a company can leverage the Wal-Mart scorecard requirements to gain competitive advantage and differentiation in other areas. Most of the nine categories (1. package design, 2. material optimization, 3. shelf impact, 4. SKU consolidation, 5. alternative packaging, 6. productivity improvements, 7. material handling, 8. warehousing, and 9. transportation) end up going back to the design of the item and its packaging. By using Design for Environment (DfE) principles, a sustainable consumer packaged goods company (CPG) would address all areas of the packing impact on the environment - from transportation to process modification at the manufacturing plant. Companies should review all of the possible alternatives and innovate to develop new packaging options as well.

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