RESEARCH: Wal-Mart Sustainability Campaign Makes Bad Business Sense
April 27, 2008 by LAUREN KERWAWYCZ | Filed under: 1-The Impact of the Wal-Mart Sustainability Scorecard o
Wal-Mart Sustainability Campaign Makes Bad Business SenseWal-Mart Sustainability Campaign Makes Bad Business Sense
This article builds on Emily’s previous post regarding how Wal-Mart’s sustainability initiatives have received negative feedback along with the positive. A survey taken by American’s Research Group found that only only one third of consumers care about environmentally friendly products and that onyl 16% are willing to pay more for them. Walmart’s reputation was built on the fact that they could get quality products to customers at a low cost point. Many feel Wal-Mart is divering from their core focus by implementing the supplier scorecard initiatives. It is argued that Wal-Mart is presenting products that bring along serious economic setbacks to consumers in an effort to be ‘green.’
What this article tells howthe general public may not be impressed with the sustainability initiatives taken by Wal-Mart, but if we left decisions in the hands of uneducated consumers, change might not be possible. Throughout history, not many have the power and industry leadership to take on such initiatives like Wal-Mart.
