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Corporate Awakening

Corporate Awakening

Abstract:

This is an extreme case related to the role of the environmental manager in the host community, but it shows that the environmental manager has to deal at the local, national and international level with all kind of governmental and non-government organizations.

This paper discusses the TOTAL S.A. attempts to make a difference in the host community of Myanmar. Their efforts are complicated due to the oppressive military regimen in this country. Because of the military numerous violations of political and human rights, the international organizations or non-government organizations are not willing to work with TOTAL S.A. to delivery the social programs to the people of Myanmar.

TOTAL S.A. is still able to delivery some services to the community but they are not as effective as the non government organizations.

TOTAL S.A. has a credibility issue as the international community questions their decision of doing business in a country that is ruled by a military regime with a horrendous record of human right violations. International human right group felt that TOTAL S.A.’s investment in Myanmar is supporting the military regime.

The paper recommends that in host communities that are ruled by oppressive leaders an agreement should be made with reputable international organizations or no-government organizations prior to set up operations. This will insure access to all members of the host community

Source: Business Strategy and the Environment [Bus. Strat. Environ.]. Vol. 14, no. 4, pp. 216-229. 2005.ISSN: 0964-4733 Publisher: John Wiley & Sons, Inc., 111 River Street Hoboken NJ 07030 USA, custserv@wiley.com, http://www.wiley.com/

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