The Green Wall
June 20, 2008 by Frances | Filed under: 1, 2, 3-In the industry and in the workplace
Hitting the Green Wall: Why Corporate Programs Get Stalled
This is one of the early writings that urged environmental managers in industry to turn their “environmentalese” jargon into the language of business, ie. making the business case for the environment. The article argues that unless environmental managers learned and became successful in doing this, environmental projects and movements will stall and never reach full potential.
