THE ETHICS OF GOING GREEN: THE CORPORATE SOCIAL RESPONSIBILITY DEBATE
January 13, 2008 by Brian Butler , John Morelli | Filed under: Literature Review,Regarding Social Responsibility [1, 2, 4]
Hussain, S. Salman. “THE ETHICS OF GOING GREEN: THE CORPORATE SOCIAL RESPONSIBILITY DEBATE”. Scottish Agricultural College UK. Business Strategy and the Environment. Chichester: Jul/Aug 1999. Vol. 8, Iss. 4; p. 203This paper examines two critical strands in the corporate social responsibility (CSR) debate, profitability and environmental performance. Since there is growing evidence suggesting that the win-win situations are progressively becoming less apparent , it looks into the choices and implications for an environmental manager. The author claims that, under the conventional economic situation, at work, the manager is the first and foremost an employee of the firm and the best way for society to function is for each firm to maximize profits. Thus if green behavior is fundamentally unprofitable the environmental manager is placed in an unenvious situation. There is an additional suggestion in the paper that since the environmental manager has to protect the corporate image and attaching a financial value to it is subjective, the environmental manager could opt for the green behavior. In short, the author emphasizes the role of an environment manager and the importance of their eco heroism, in promoting green behavior.