Customer education research
April 24, 2008 by BAKHTIYAR IBRAYEV | Filed under: Sustainability Labeling and Consumer Education [1,2]
An example of customer education through advertising on supermarket shelves.
“The purpose of this study was to evaluate the awareness and use of a supermarket-shelf labeling program designed to encourage shoppers to make food choices that promote heart health.”
JASON E. LANG, NELDA MERCER, DIEM TRAN, LORI MOSCA, Use of a Supermarket Shelf-Labeling Program to Educate a Predominately Minority Community About Foods That Promote Heart Health, Journal of the American Dietetic AssociationVolume 100, Issue 7, , July 2000, Pages 804-809.
(http://www.sciencedirect.com/science/article/B758G-4875BH3-3D/1/84d6921986e21f61beffd7b5108b0835)