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Birkin, F., Cashman, A., Koh, S. C., Koh, L. and Liu, Z. (2009). New sustainable business models in China. Business Strategy and the Environment. Retrieved from www.interscience.wiley.com on Monday, April 13, 2009.

In the article New Sustainable Business Models in China, the concept of sustainability is discussed with regard to China. The article focuses on why sustainability is not achievable; due to a lack of skills, poor finance and absence of knowledge the country has come to grinding halt with regard to the embedment of sustainability. Furthermore the article outlines the sever environmental issues China is facing, these issues range from server soil erosion, to 1 in 4 people dying from respiratory diseases. The big issue is that China is one of the largest contributors to climate change. The article goes on to discuss the survey conducted in China with a number of companies; the results are difficult to swallow, as every company had an idea of environmental awareness, but only one company has made it part of their efforts to utilize environmentally friendly materials.


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