Research
May 6, 2009 by maitamim , Brian Butler , Brian Butler , Brian Butler , Brian Butler , Brian Butler and Brian Butler | Filed under: Sustainability Labeling and Consumer Education [1,2]
ZINK, Klaus J. University of Kaiserslautern, Kaiserslautern, Germany “Stakeholder Orientation and Corporate Social Responsibility as a Precondition for Sustainability”. Total Quality Management Vol. 16, No. 8–9, 1041–1052, October–November 2005
ABSTRACT
The demand for sustaining excellence is related to a lot of issues. In the past, many activities of companies have primarily been led by programmes. As a result, at the very beginning it has been obvious that a programme has a lifespan – and then the next programme will follow. This is not a good precondition for sustainable success. Therefore, different approaches had to be found to gain sustainability based on a continuous improvement process.
But again, there are limits if not all relevant target groups are in the focus. As a consequence, this paper deals with the relevance of a stakeholder orientation in a frame of corporate social responsibility as a precondition for sustainability.
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