Research
May 7, 2009 by Brian Butler | Filed under: Generating Sustainability Innovation [4]
Abstract: This article illustrates the importance of having environmental values imbedded within a companies core values. This article illustrates the successes of one company, “Cascades”, and how they implemented ‘green’ values into their organization. This company is a paper company, and they have made many advancements in order to increase the environmental safety of their products. The article also delves into why such innovations were important to the company. This innovation process has four steps, as discussed in the article.