Research
May 7, 2009 by Brian Butler | Filed under: Generating Sustainability Innovation [4]
Abstract: The author of this article looks to evaluate how ecological innovation is related to the processes in which it can be applied. The author takes current innovation concepts and applies them to sustainable innovation in various categories. Such categories include “a new product, new process, new market, new way of organizing the business or new sources of supply”. This article is helpful in understanding those processes and how their applications vary in different circumstances.