Research
May 1, 2009 by Brian Butler and | Filed under: Generating Sustainability Innovation [4]
Maxwell, D., Sheate, M., & van der Vorst, R. (2003, October 27-28). Sustainable Innovation in Product and Service Development. Paper presented at the 8th International Conference, Towards Sustainable Product Design 8, Imperial College, London, England.
This paper introduces a method for creating sustainable innovation through a combination of traditional Sustainable Product Development approaches including additional efforts (Sustainable Product and Service Development) within the product supply chain. Industry case examples illustrate how this approach facilitates innovation and business benefits, and removes barriers such as; lack of focus on functionality, on product supply and value chains, integration of common language and terminology.
I much prefer informative articles like this to that high brow literatrue.