RIT 2009 Symposium Workshop Summary: Generating Sustainability Innovation
May 20, 2009 by Brian Butler | Filed under: Generating Sustainability Innovation [4]
This workshop focused upon methods and roles for stakeholders to contribute and integrate into an organization’s innovation development strategy. Integral to the process, innovation generation from four stakeholder sectors was identified as the main contributor to the process. These contributing sectors include public authorities such as the Market Arena, the Government, Universities or other Research Institutes, and Civil Society and other Non-Government Organizations.
Four primary steps for sustainability innovation were also identified within each of these sectors including Idea Generation, Research and Development, Market introduction, and Market Dispersion.
The workshop also explored the importance of selecting the correct stakeholders at the opportune time, and it was determined that innovation cannot take place without the support of multiple stakeholders. It was also noted that isolated R&D efforts are largely unable to attain market success without the support of stakeholders, emphasizing that the innovation process is a collaborative effort that not only relies on eternal stakeholder integration, but also, internal integration of functions and top management commitment.