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Sustainability Labeling and Consumer Education [1,2]

In this forum, the initial focus is on possible ways to make product sustainability and “green-ness” information available to consumers, under the premise that an educated consumer will be more empowered to make better, more sustainable choices. If the consumer is provided with information on a product’s true costs and impacts, they can factor this more effectively into decision-making processes.

We’ve all seen the success of EnergyStar, Fair Trade, as well as nutritional labeling for food items. So what is it about these programs that works well, and how could it be applied to sustainability labeling?

Some other questions we should answer include:

What types of environmental, social and economic labelling already exist? What information should be included?

What is the best way to present the information to the consumer?

Posts in Sustainability Labeling and Consumer Education [1,2]:

Sustainability Labeling and Consumer Education

March 12, 2008 by , John Morelli , and Frances | Filed under: Sustainability Labeling and Consumer Education [1,2] | 5 Comments »

Welcome to the discussion forum for sustainability labelling and consumer education.  In this forum, the initial focus is on possible ways to make product sustainability and “green-ness”  information available to consumers, under the premise that an educated consumer will be more empowered to make better, more sustainable choices.  If the consumer is provided with information  on a product’s true costs and impacts, they can factor this more effectively into decision-making processes.  

We’ve all seen the success of EnergyStar, Fair Trade, as well as nutritional labeling for food items.   So what is it about these programs that works well, and how could it be applied to sustainability labeling?  Some other questions we should answer include: What types of environmental, social and economic labelling already exist?  What information should be included?  What is the best way to present the information to the consumer? 

I look forward to your thoughts on these questions, and any other questions you might propose. 

Sustainability Labeling and Consumer Education

February 4, 2008 by , Brian Butler and | Filed under: Overview,Sustainability Labeling and Consumer Education [1,2] | No Comments »

Welcome to the discussion!  Researchers working on this important subtopic include: Lisa Greenwood, Frances Cabrera, Bakhtiyar Ibrayev, and Fabiana Kotoriy.  Listed below are the various postings from the research team.  If you are interested in participating on this professional research team, or learning more about it, please contact us by clicking here. 

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